A. R. Rahman fills music for various film industries in India, as well as world cinema and theater performances. In 2004, Rahman throughout his career of no more than a decade, sold more than 150 million copies of film music and soundtrack albums throughout the world. Plus sales of tapes that reached more than 200 million units, AR Rahman was one of the best-selling music artists in the world.
Time magazine nickname him "Mozart of Madras". Some Tamil critics called him Isai Puyal (meaning: Storm of Music). In 2009, Time magazine included Rahman in the list of the Time 100 Most Influential people of World.